BRAND DEVELOPMENT

Where everybody knows your name...

Who are you? Let us throw your name around in the most delightful way. Stand out, get sales and make money when we give your product the deep brand development it deserves.

COLLATERAL

Absolute Collateral (no it's not a movie title...yet)

Because the bounty is often all around the edges, Absolute design targets each piece of your complete package of collateral materials to do its job. (Just need one l'il thing? Yeah, we'll do it, too). These pieces are lucky moments that generate the impact your company can turn into dollars. Whatever it is, we make 'em look at it and open it up so they can read all about why you're the best. You are, aren't you? Absolute guarantees that the golden thread of your company runs through every piece to unify these essential materials while still letting each one shine independently.

ADVERTISING

The last time I saw you…

With a print ad, you gotta get people to know you, love you, and remember you. Absolute crafts a unique snapshot of your product that readers can take with them right to the store, the phone or wherever you sell your product. Do you want an ad to leave an impression? Do you want to nudge someone to pick up the phone? What about an ad that screams your name in a way that’s impossible to forget? We can help you sharpen your objective so your ads communicate your image and message exactly. Consider setting the tone and pace of your entire campaign with Absolute print advertising: comprehensive service includes images, design, media buying, placement and copywriting, naturally.

DIRECT MAIL

My baby, she wrote me a…

If you’ve tried Direct Mail before and think it’s just a shot in the dark, consider revisiting this lucrative option with Absolute. First, it’s all about the list. That’s why we created specialized software and highly successful techniques to carve out a target so big you can’t help but hit with your mailing. Second, we have lots of tricks up our sleeve to get folks to open up the envelope with your crisp, fresh message tucked inside. Sure, Direct Mail is old as the hills, because when you do it Absolutely right, it works.

WEB

If we build it, they will surf it.

Your Web site - ordinary or enlightening? Hmmm. Sparkling design and distinctive images can lure your customer into the great little world of your Web site. Let 'em sink their teeth into the sheer poetry that is Absolute Web writing because we don't just cut and paste it from something else. More than this, we hook up your message to fully functioning Web applications so you can know and manage everything about

what you sell
who buys it
where it goes
how you distribute it
when you need to make changes

If an ordinary Web site is perfect for you, we can do that. If you want passion and purpose and poetry, we can really do that.

TELEVISION

We did mean to turn you on...

The voltage a TV production adds to your promotion can easily offset the cost, but only when you're in with the right team. Absolute team members are TV Kids, having conceived/written/produced national commercials and multi-tiered spot campaigns, long form infomercials, broadcast TV scripts and productions, syndicated shows...even screenplays! Splashy and deluxe or simple and spare, we create TV productions that snare the right viewer at the right time. Fastest turnaround for DR; we make the phones ring. Partial and complete script-writing and production services available.

RADIO

Good Morning, America!

Dare to wake up your potential customers with the hardest working medium around: radio. Both long and/or short form can put some spurts and spikes in your sales growth. Think seriously about making your company part of the New Radio 'cause it pulls in every kind/type/age of listeners-wherever they are, literally. Absolute makes your message a bullet to your target audience; it's the script that makes someone turn up the volume and take down your number. Clean, clear messages and fresh, sharp production. We love radio, baby! That's why we use it to market ourselves.

CATALOG

Get Saved!

If it’s fun, bright and chock-full of possibilities, a great catalog gets tucked away and opened a lot. When your products have happy homes on pages with inviting layouts, people will buy them. We’ll invent a dearly loved, dog-eared classic for your company that takes your stuff and puts it on a pedestal. Our full-service catalog division takes charge of strategy, planning, circulation, photography, design, copy and production. Give people permission to buy with a catalog that is appealing, descriptive and easy to thumb through. Careful and concise copywriting adds to the allure of your entire product line.

TALENT & PROMOTIONS

Absolute access...

You’re looking for a talent and promotion agency that treats you like an only child. Absolute specializes in you—for bookings, all types of appearances and cross-promotions. East Coast, West Coast and everywhere in between, call us your Absolute Daddy for publicity. You need genuine personal attention and snap-to when you call. Absolute manages you, your product and intellectual properties and helps you figure out what comes next. Or, maybe you need a star-studded celebration to bring people out in droves or woo your clients and employees into submission. Whatever you need, we can make it happen.

DATABASE / SEGMENTATION / LIST ACQUISITION

Unearth the truth.

Managing and mining data is a complex art that we treat seriously. With access to every available U.S. business and consumer record available, including over 200 attributes, we isolate and identify combinations that make markets, prospects and customers unique. Our services include segmentation modeling, retention planning, and database acquisition.